Propaganda In London: Conglomerates

Definition: group of diverse companies being owned and run as a single organisation by a major holding company.

General notifications:

Concentrations and conglomerations of media companies encourage/generate the production of content that will lead to industry profit. The progression of corporate capitalism influenced the emergence of advertising as an ideological and cultural social force. Moreover, media firms work with agencies on creating new strategies that promote materialism and transform society into “hyper-commercialized” cultures. Media and advertising industries submerge media into the broader commercial marketing system. The advertising influence on medias leads to the sacrifice of content and decrease integrity.

Actually, most of conglomerates own different businesses in different categories such as media, advertising, marketing, design, etc.

More precisely, all of those conglomerates own different businesses that are competing with each other.

Advertising’s pure commercialisation:

The audience, as a target, is sold to media producers and advertisers to be manipulated. Public interest is forgotten because of some powerful dominant firms and advertising agencies in their pursuit of revenue. Through mass media vehicles and technological advances the “hyper-commercialization” of society is more and more supported and facilitated. Product placement incorporates the product into mass media content in order to make it unavoidable. For instance, Coca-Cola paid AOL Time Warner $25 million to feature WB Network characters consuming cokes during episodes. As a result, the credibility and the diversity of the media are decreasing.