"The digital revolution of media"
Media convergence means in other words, the combination of communication and technologies to deliver a message to massive audiences. Media products are linked to each other in production, distribution and marketing.
Media convergence is caused by the emergence of the new technologies.
Before, medias were clearly separated: broadcast TV, Broadcast radio, newspapers, books, videos and films, music etc. However, they are now more likely to converge with each other. The computer has made this convergence technologically possible.
The media convergence represents an economical strategy for the communication agencies that aims to generate profits.
This strategy is based on three different elements:
- Corporate concentration,
- Digitization (universal computer language),
- And the government deregulation (the possession of several medias by the same company in the same markets).
This strategy is profitable for the companies because it allows them to reduce their expenditure by using the same media content across several media outlets.
In my opinion, convergence will cause huge transformation in our future way of communicating. A lot of traditional medias will certainly disappear and will be replaced by others.
Debate: Web and TV Convergence
